Mission, vision, values, and our culture
Our mission matters. Our vision is what keeps our focus sharp. And our values determine how we work towards our goals — as individuals, as teams, and as a company.
Mission
We transform the lives of kids, teens and families by delivering mental health care that works — powered by people and amplified by technology.
Vision
To create a brighter future with exceptional mental health care for all children, teens, and families.
Values
At Brightline, our values are what guide us. They are memorable, inspirational, actionable, and authentic, both to who we are as individuals and the collective work we do together. These terms can shape behaviors, lead to desired outcomes, and take it one step further — they are also the beat of the drum (and of the hearts) that guide us.
Our Values
Active Curiosity
Ask where we’ve been. Ask where we want to be. Ask who, what, where, when, and why to get there.
Impactful Bravery
Act boldly with purpose. Speak up with passion. Change course where needed.
Purposeful Grit
Keep moving. Be decisive. Bounce back.
Intentional Kindness
Lead with empathy to make real connections and impact. Be a rising tide for all boats.
Our culture
At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation upon which our mission is built. We are committed to:
Building a future where all families can access inclusive, high-quality care
Creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive
Systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems
Ensuring that every employee, candidate, client, and family we serve is valued and respected